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The Important Role of Sales In An Organisation

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In any organization, the sales department plays a pivotal role in the success of the business. The unique and important role of sales is to bridge the gap between the potential customer’s needs and the products/services that the organization offers that can fulfill their needs. Here are some of the key ways in which sales impact the organization’s success: Sales Lead Conversions As mentioned before, salespeople bridge the gap between customer needs and the product/service that fulfills that need. Often, salespeople are dealing with already warmed up prospects who have an existing awareness of the company through marketing and advertising efforts, and it’s the job of the salesperson to close the deal by introducing further information and helping the customer make those connections. Take, for example, car sales. You typically go to a car dealership knowing you are looking for a car. The car salesperson will typically ask you questions about your personal life including the size of your